On Tuesday, NimbleCat released three Facebook applications that help unlock the professional value of your social networking. We all know about the growing importance of these activities: by some estimates, average users visit Facebook twice a day. I myself just checked Facebook: it’s 11 am and nineteen of my friends are on Facebook chat. All but one of them are people I friended for professional reasons. The other one works at Facebook.
It’s clear that people are using social networking at work for work, and plenty of people have proven that it’s easy to grow your network. A colleague did an experiment where he networked promiscuously on LinkedIn for several months. He sent out as many invites as he could and accepted all incoming invites. Within a short time, he had over a thousand connections and was getting more invites than he had time to look at. Did he get anything out of it? Yes—he could claim to be a master networker—and no, he did not have any idea about who in his large network might be truly valuable to him. It was like having a fast car that’s up on blocks.
It’s easy to build your network; it is much more difficult to reliably extract value from it. Do you remember all the really good (pick a profession) guys in your network? Do you end up scanning your list of connections when you have a question? If you said yes to either of these questions, you should be looking for a better answer.
At NimbleCat, we think this is a very important problem, and we’re working hard to fill the gaps. People Search on Facebook or on our web site is the answer to creating value as you grow your network. Don’t just add connections; first figure out who you need to add to your network. Do you need to recruit good sales people who have worked at a major networking provider? Or perhaps you are a sales person and need to connect with senior IT managers who work at large consumer companies? Conventional search engines are optimized for finding things, rather than people: Google or LinkedIn searches become incredibly tedious when you need this kind of focus. NimbleCat’s People Search will either pinpoint the right prospects or tell you it could not find any. Either way, you can move on to the real task of connecting with these new prospects, or look elsewhere.
If you’re on Facebook, People Search is easy to try—just click http://apps.facebook.com/ncsearch and you’ll be able to find people from our growing database of over a million and a half people. If you are not, go to the NimbleCat web site http://www.nimblecat.com. You can use it from our home page. After you try it, tell me what you think. Email me: smehta (at) nimblecat (dot) com or comment here.
